The Daily Plugged In

The Daily Plugged In

UPDATED 3/12/2021

Brand StyleGuide

The Style Behind
MY SALON Suite®

 

 

MY SALON Suite brings beauty professionals together, creating a cooperative environment that’s equal parts high-life and home-style. We’re a hug from an old friend and a fist bump to ten new ones, all wrapped up in a pro space that redefines approachability.

OVERVIEW

Our tone is upbeat, energetic, and all-around inspiring. We use positive terms to convey our community-minded culture. Words like “Artistic,” “Confident,” and “Sincere” create connection with the reader, like a gentle tussle from a stylist putting the final touches on your do. And a lyrical cadence mimics the flowing nature of the beauty industry.

All MY SALON Suite collateral should leave the user excited to learn more and intrigued to speak with us at length. We’re a business that’s all about building friendships and that sentiment should shine brightly in everything we create.

Color palette

 

The MY SALON Suite® brand utilizes interplay between the approved color palette, with paired accents for specific applications. The primary background hue is Taupe, with content divisions accented by either Rosé or White. Text may be highlighted with Coral or Robin. Unless used to highlight certain sections, all body and headline text should use Flat Black.

In order to preserve a unique and balanced viewing experience across multiple devices, conventional black is NOT APPROVED.

BACKGROUND & TEXT*

B: Taupe T: Flat Black
B: Rosé T: Coral
B: Coral T: Rosé
B: White T: Robin
B: Robin T: White

*See column to the right for usage examples

TAUPE

CMYK: 6 8 17 0
RGB: 238 228 209
#ede3d1

 

ROBIN

CMYK: 59 0 20 0
RGB: 79 204 211
#4fccd4

FLAT BLACK

CMYK: 71 65 64 66
RGB: 42 42 42
#2a2a2a

CORAL

CMYK: 0 83 70 0
RGB: 252 82 73
#fc524a

ROSÉ

CMYK: 0 25 12 0
RGB: 250 201 202
#facaca

WHITE

CMYK: 0 0 0 0
RGB: 255 255 255
#ffffff

Downloads

 

Brand StyleGuide (PDF)
My Salon Suite Style Guide

Brand Elements (images and fonts)
MY SALON Suite Brand Elements

Installing Fonts on your Computer

To install a font on Windows: Right click on the font file, then choose Install from the popup menu:

To install a font on a Mac: Double click the font file, then click Install Font:

Type hierarchy

To ensure consistent branding across multiple platforms and media types, the following type hierarchy rules must be maintained at all times. Under no circumstances should alterations be made to the approved brand language formatting.

EXAMPLE SUBHEAD

Lorem ipsum dolar set amir

Et as arionet ullorep ellanitis debisci uscipissitio cum fugit viduntias endam, et atur, cum dolecto ex explitis non.

WRITE IT RIGHT

When writing the MY SALON Suite® name in text, “MY SALON” should always be written in all caps and “Suite” should always have the first letter capitalized. The name should never be italicized. The name is always singular.

The Registration Mark (®) should be placed immediately behind the name on the first mention on each page.

OFFICIAL

MY SALON Suite

UNUATHORIZED

My Salon Suite
My Salon Suite
MY SALON Suite
my salon suite
My salon suite
MY SALON Suites

MINIMUMS & MAXIMUMS

The values below indicate the font point size range per style authorized in the MY SALON Suite brand.

Header

20pt : 70pt

SUBHEAD

10pt : 25pt

Body

6pt : 22pt

Photography

The MY SALON Suite® brand strives to represent all walks of life, celebrating the individual styles expressed by our salon professionals. In keeping with that fashion, the photography utilized throughout the brand must portray both individuals and groups in a real, not overly produced manner. The following examples demonstrate core photography elements paired with stock counterparts, creating a balanced and aspirational aesthetic.

IMAGERY  SHOULD BE . . .

  • Real vs. overly retouched
  • Well lit to highlight an individual or room
  • Free from distracting elements (i.e. busy backgrounds, random objects, etc.)
  • Charismatic vs. stale
  • Cropped in favor of a single element
  • Full color

IMAGERY SHOULD NOT . . .

  • Portray unrealistically retouched skin or other natural characteristics
  • Focus on background elements over foreground, or miss focus
  • Use filters or overlays
  • Use awkward angles (i.e. fisheye, selfie)

Elements

DIVIDERS

Used to separate Headlines from Body copy sections. May be used in any 90° orientation and brand color as indicated previously (see Color palette).

STROKED TEXT

Cera Pro Medium set to all caps and thin stroke is used as a category indicator or as part of the main navigation to the MY SALON Suite® website. Single line only, may be vertical or horizontal.

QUOTATION

A single quotation mark is used to lead a testimonial section. When paired with an image, the mark should be divided vertically over the image.

PINSTRIPE

Used sparingly, the Pinstripe acts as a support graphic for content areas and other spaces, creating a visual accent that’s noticeable without being distracting. Scalable as necessary.

PHOTO FRAME

Photography may be framed with an inset white stroke and drop shadow hued with the background color below the frame. Shadow direction should be consistent across multiple images.

Any use of the term “The Suite Life”, “Suite Life” or any variation thereof is no longer permitted.  This includes the Welcome Video many Franchise Partners have in their email signature.  Please double-check that you have removed this from your marketing materials and email settings.